Full website
copy
Brand messaging
“We accomplished our goal of telling our story, standing out in the market, and making a clearer value proposition.”
Eric Dy, PhD
Co-founder, Bloomlife, Inc.
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
I appreciated Kayla’s proactive communication, the smooth process, and the clear expectations she set around timelines – I never had to chase her down.
In the end, we accomplished our goal of telling our story and making a clearer value proposition.”
Bloomlife is a multi-award-winning remote patient monitoring solution helping clinicians manage high-risk pregnancies. Originally launched as a D2C product in 2014, they quickly gained traction in the market with their patented contraction tracker.
In 2024, Bloomlife pivoted to a B2B2C model and closed a $12M Series A. That shift demanded a website built to drive demand with clinical decision-makers. We partnered with Bloomlife to craft a new brand message and 5 pages of conversion-focused copy that positioned the brand for their new commercial chapter.
Bloomlife’s website needed to build trust with clinical buyers, articulate a distinct value proposition, and generate demo bookings with decision-makers evaluating multiple vendors.
Before our work began, Bloomlife had a lean, two-page website not optimized to convert traffic into demos. They were seeking health tech copywriting and messaging expertise to help explain their solutions in more detail, differentiate them in a category that had become more crowded, and support sales.
We conducted in-depth research into Bloomlife’s brand, market, and audience to get the insights we needed to craft strategic, differentiated messaging. Here’s what we did:
✓ Interviewed the co-founder to understand the how, what, and why behind the brand
✓ Interviewed the Head of Product to get more details on the intricacies of their solutions
✓ Surveyed and interviewed mothers who used Bloomlife’s program in their pregnancy
✓ Reviewed Bloomlife’s prior market research with healthcare professionals nationwide
✓ Watched product demo recordings
✓ Analyzed competitor websites to pinpoint opportunities to sound unique
✓ Scoured Reddit to grab real language moms use to describe high-risk pregnancy
✓ Read the latest scientific research on how remote patient monitoring programs impact birth outcomes
✓ Collaborated with Bloomlife’s design team to ensure the copy and design worked together beautifully to support the conversion goal
We called out the real, lived experiences that clinical staff struggles with daily and showed how Bloomlife’s product relieves that pain.
Bringing up specific, relatable situations in your reader’s own words makes them feel like you really get them.
We used proven copywriting formulas like P-A-S (problem, agitation, solution) to craft a persuasive, compelling argument.
Showing real quotes from healthcare providers helped the copy resonate with the reader’s problems in an authentic way.
The traditional way of monitoring high-risk pregnant patients puts an enormous time strain on clinical staff (and is not reimbursed).
We focused on practice profitability to motivate decision-makers to adopt Bloomlife’s solution. No other companies in this space focused on reimbursement. So that was our whitespace to stand out and convince healthcare providers that Bloomlife is the obvious choice.
The use of rhyming in the headline on the provider page enhances the stickiness and memorability of the message – core components for conversion copy.
Persuasive closing sections are at the bottom of each page to reduce friction and increase demo conversions.
✓ Incorporated various proof points in strategic places throughout the site.
✓ Used the voice of the customer across the whole website so the messaging was entirely backed up by data.
✓ Ensured that every single headline communicated a core, differentiating, and memorable message.
✓ Addressed the pain points on all pages to carry a consistent narrative through the website.
✓ Developed unique, compelling messaging that speaks to Bloomlife’s audience.
✓ Overcame objections and reduced friction around adopting a new tech solution.
✓ Closed each page with tailored messaging and risk reduction techniques to drive demo bookings.
Now, Bloomlife has a fully conversion-optimized website helping them generate demo bookings on autopilot.
The company’s co-founder, Eric, noted that the copy would help them stand out in the market and show their differentiated value for maternal healthcare providers.
Hover over the screenshot and scroll to see the full page.
Hover over the screenshot and scroll to see the full page.
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