I help healthcare brands clarify their message, stand out in a crowded market, and drive sales.
✓ 8+ years as a healthcare copywriter
✓ Certified in conversion rate optimization
✓ Trusted by dozens of health brands worldwide
“Collaborating with Kayla has been an absolute pleasure. Her knack for crafting engaging copy across our app, website, and emails is unmatched. Every project she tackles was delivered flawlessly, capturing our brand’s essence with a perfect blend of conversational and empowering tone.
Kayla’s work not only saves time but consistently exceeds expectations. I wholeheartedly recommend her for anyone in need of a talented and reliable health copywriter.” – Susanne Knoll, Head of Content, Aware Health
You’ve got the best product on the market. But your conversion rate? It tells a different story.
Leadership wants to see fast results, but your team is stretched thin. Juggling a dozen priorities. Everything is urgent. And you’re expected to do much more with much less.
If you feel like you have to fight for attention in a healthcare market that keeps getting more crowded, you’re not alone.
The market doesn’t reward the best product.
It rewards the best message.
Over my 8+ years as a healthcare copywriter, I’ve seen far too many
fantastic products stay invisible because of generic messaging.
As a result, even when people *need* your solution to improve health outcomes, they don’t buy.
That’s where I come in.
…or that blends in with many other healthcare companies today.
I’ve spent a decade as a freelance copywriter helping health brands strengthen their market position and turn their product into a ‘must-buy’.
With my proven, research-backed process, I uncover the core messages that your audience needs to hear to turn from a stranger into a happy customer.
I’ve helped dozens of healthcare brands:
✓ Stand out in crowded markets with differentiated messaging
✓ Boost customer acquisition, engagement, and retention
✓ Increase website & email conversions
Tripled app engagement
with a new email sequence
Rosy Wellness
50.67% open rates and 3,019% ROI
from an email campaign
Aware Health
10x the industry conversion rate
for health & wellness websites
Rosy Wellness
“Kayla is a brilliant professional! It is super easy to work with her on copywriting projects. She listens attentively and asks the right questions to achieve our marketing goals. I was so lucky when I accidentally met her!” – Anna Targonskaya, M.D., Medical Advisor, Flo Health Inc.
I don’t offer whitepapers, medical writing, or content marketing services like social media or blogs.
Conversion copywriting requires a specialized skillset, so I focus exclusively on copy that drives sales.
Here are more reasons health marketers choose to work with me…
✓ No handholding required
Clear project plans, timelines, and reliable communication mean you’re always updated without having to chase anyone down.
✓ Save precious hours
You shouldn’t have to spend hours fixing copy you hired someone else to write. Clients love that my work requires minimal revisions.
✓ Always on time
You’ll never have to worry about missed deadlines. I plan my projects to a T and guarantee on-time delivery.
✓ Specialized in healthcare
Generalists don’t understand the nuances of healthcare. I’m an expert at handling sensitive topics, translating medical complexity, and navigating compliance constraints.
✓ Strategy and ROI
Strategic, data-backed copywriting using proven frameworks so you see the difference in your leads, conversion rates, and campaign performance.
✓ No playing middleman
I provide wireframes to support design and collaborate directly with your team. You won’t have to need to manage tons of back-and-forth communication.
“Working with Kayla was an amazing experience. She is always prepared, professional, and easy to work with. She asks thoughtful questions to understand the purpose behind the copy and how it affects business and marketing goals, which I think is really important.
Her work product is fantastic and requires minimal editing, which saved us a ton of time. There’s always a concern with finding an external person who’s able to speak to your brand and understand what you’re trying to do, but that has not been an issue at all.
With her help, we were able to create a more cohesive brand message across all our assets. I’d recommend her to anybody.” – Hailey Thompson, Director of Marketing at Rosy Wellness
After our collab, Rosy’s website converted at over 30%!
“Before working with Kayla, my website and copy were deterring clients. I was looking for a copywriter to help bring in more clients, while still keeping my voice.
Kayla helped me define my brand identity, which has been really helpful in conversations with employees and clients.
Now, incoming clients tell me they booked after seeing the website, specifically mentioning that they liked the language and message.” – Zoe Blake, Owner of Zoe Blake and Co. Instruction
Dramatically increased client inquiries via her website!
Fertility and family planning
Pregnancy and postpartum
Hormonal health
Mental health
Bone health
Diabetes
Headache and migraine
Preventive health
Dental and orthodontics
Sexual health
Skin health
Caregiver support
The best messaging comes from a deep understanding of the audience it’s meant for. I conduct customer surveys and interviews, analyze the competition, and interview your brand leaders to craft your distinctive, compelling messaging.
The best messaging comes from a deep understanding of the audience it’s meant for. I conduct customer surveys and interviews, analyze the competition, and interview your brand leaders to craft your distinctive, compelling messaging.
Whether you need a full website, landing pages, or sales pages, I’ll ensure that every page follows proven persuasion frameworks, is based on customer data (not hunches), and is built for conversion.
Whether you need a full website, landing pages or sales pages, I’ll ensure that every page follows proven persuasion frameworks, is based on customer data (not hunches), and is built for conversion.
The moment someone signs up for your list, they’ve said “yes” to your brand. I’ll help you keep that momentum going with strategic, conversion-optimized sequences that meet people where they are and guide them to the next step.
The moment someone signs up for your list, they’ve said “yes” to your brand. I’ll help you keep that momentum going with strategic, conversion-optimized sequences that meet people where they are and guide them to the next step.
Great healthcare copywriting isn’t “one and done.”
I continuously analyze performance and design optimization strategies to keep improving conversion
rates over time.
Great healthcare copywriting isn’t “one and done.” I continuously analyze performance and design optimization strategies to keep improving conversion rates over time.
Before working together, he wasn’t getting call bookings on his website.
Within just one week of updating his website copy,
he had 1 booked call and 4 qualified leads.
From health apps to blood tests and medical device companies,
here’s what clients have to say about working with me:
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
I appreciated Kayla’s proactive communication, the smooth process, and the clear expectations she set around timelines – I never had to chase her down.
She was very thoughtful in all the research she did to frame the messaging, it was all quite well-informed. In the end, we accomplished our goal of telling our story and making a clearer value proposition.” – Eric Dy, PhD, Co-founder, Bloomlife
“I first connected with Kayla because of her clear experience and expertise in the health tech industry. Upon working with her, I was hoping for a copywriter who could write strong, crisp, conversion copywriting.
What I got was even more than that! I collaborated with someone who brought her own strategic insights to each conversation and was a joy to work with. Kayla brings professionalism, flexibility, and a unique point of view. We’ve been pleased with all of the results.” – Defne Gencler, Founder, Laurel Leaf
“I wanted to work with someone who truly understands the difference between types of copy and the role they play in the customer journey.
We love Kayla’s confident energy, her robust knowledge of the healthcare industry, and the fact that she requires no handholding. I feel confident handing her a project, knowing it’ll be high quality. We’ve worked with a lot of marketers, and no one approaches conversion copywriting like Kayla.” – Sarah Sanguinetti, Co-founder, Emphasis Media
“We were looking for someone with expertise in women’s health, because our solution, HelloGina, is about painful intercourse. Kayla gets it.
She deeply understands the importance of language and helped us pin down our message in a culturally resonant way.
She knows how to handle ambiguity and always has a solution on hand. Thank you for helping us turn our vision into a reality!” – Daphne Petrich, Senior Business Development Manager, HelloBetter
With HealthTech Hype
✅ Get strategic, differentiated messaging that ensures you stand out
✅ Save time and headache with a copywriter you can rely on
✅ Launch high-performing copy across your website, landing pages, and emails
Without HealthTech Hype
❌ Burn more money on ads with a message that isn’t working
❌ Spend hours going back and forth with ChatGPT trying to get something decent
❌ Watch as campaigns underperform because they blend in
Get started in 3 easy steps:
100% satisfaction guarantee
If you’re not happy, neither am I.
All projects come with 2 free revision rounds to ensure your copy is picture perfect before you go live.
Absolutely. It’s natural to worry if your brand voice will come across, especially if you haven’t worked with an external copywriter before.
My rock-solid discovery process has been refined over many years across dozens of clients, and is designed to capture your brand’s unique voice and values.
Plus, two complementary revisions are included, so we’ll ensure the final result feels 100% on brand.
I understand if you’ve been frustrated by other healthcare copywriters who didn’t listen to your needs or pay attention to the brief. Rest assured, when you work with me, you’ll have a different experience. I pride myself on being fun and reliable to work with, and you won’t need to do any hand holding.
Firstly, I won’t pass off your project to junior staff – you’ll work directly with me. I combine healthtech expertise, proven conversion rate optimization techniques and learnings from buyer’s psychology with in-depth, data-driven research to deliver copy that brings real RESULTS.
Once you hand me a project, consider it done. You can feel confident with this off your plate, knowing that you’ll get exceptional quality work and a stellar client experience every single time.
Not to worry. I’m an expert at translating complex science and technology into clear, actionable information that helps readers take the next step.
I specialize in evidence-based sales copy for your website, landing pages, and emails, so I don’t offer medical content writing or whitepapers.
Yes! I’ve worked with several B2B healthcare companies who sell their technology into medical practices, health systems, and hospitals, so I have a lot of experience crafting copy for healthcare providers.
Yep! I have worked in the pharmaceutical space, among many other areas of healthcare.
Of course! Here is a website copywriting project with a maternal healthcare company. We transformed their website from a lean two pages into five pages of conversion-optimized copy.
And here is a website copywriting project with a 3D spine care platform.
If you have any more questions, I’ll happily answer them
on a free, zero-commitment discovery call.
