Product Marketing Hub helps B2B tech companies nail their positioning & messaging,
and turn it into copy that drives pipeline.
Product Marketing Hub helps B2B tech companies nail their positioning & messaging, and turn it into compelling assets that drive pipeline.
Trusted by marketing teams at these leading tech companies (and dozens more)
“Working with Kayla was an amazing experience. With her help, we were able to create a more cohesive brand message across all our assets.
I’d recommend her to anybody.”
Hailey Thompson
Director of Marketing, Rosy Wellness, Inc
“We’ve worked with a lot of marketers, and
no one approaches conversion copy like Kayla. She truly understands the customer journey and the role that different kinds of copy plays in it.”
Sarah Sanguinetti
Co-founder, Emphasis Media
“Kayla is a brilliant professional and super easy
to work with. She asks the right questions to help us achieve our marketing goals. I was so lucky when I accidentally met her!”
Anna Targonskaya, MD
Medical Advisor, Flo Health Inc.
Marketers are under more pressure than ever to drive measurable growth while having to do more with less.
But the market is more crowded, sales cycles are longer, and buying committees are bigger (and harder to convince).
The result: marketing activity that devours resources but doesn’t pay off in enough pipeline.
So even the best products get overlooked when buyers can’t instantly see why you’re better.
If your positioning is weak or your messaging sounds interchangeable, more campaigns, content,
or trade shows won’t solve the problem.
So even the best products get overlooked when buyers can’t instantly see why you’re better.
If your positioning is weak or your messaging sounds interchangeable,
more campaigns, content, or trade shows won’t solve the problem.
Move deals forward with marketing materials that convert.
Get on the shortlist and book more demos with copy based on customer insight and market context.
Stop blending in. Start standing out from category jargon and AI sameness.
Give your prospects a reason to choose you with a clear, differentiated narrative.
Keep your message consistent across every customer touchpoint.
Unite marketing and sales with a simple positioning playbook, so no one has to reinvent the wheel.
“We were looking for someone who could help us communicate a unique message that would differentiate us from other vendors telling a similar AI story.
We appreciated the detailed research she did to understand our customers and market. We’re really happy with how the project turned out – since going live with the website and product 3 months ago, we’ve signed new pharma clients.”
Jonathan Kaskey
VP of Sales and Marketing, XSUNT
STEP 1
We’ll talk to leaders from marketing, product, and sales, interview customers, analyze demo calls, and conduct voice-of-customer research online. Beyond that, we’ll scope out the competition to find repetitive messaging patterns and gaps in your market.
Timeline: Weeks 1 & 2
STEP 2
We’ll walk your team through our market research findings and lead two collaborative workshops to agree on the core pillars of your competitive advantage, value proposition, and storytelling narrative – together.
Timeline: Week 3
STEP 3
You’ll get a compact presentation that your team can rely on as your single source of truth. So sales teams can confidently articulate your value – and messaging stays consistent across sales, marketing, and customer conversations.
Timeline: Week 4
Full website revamps
Landing pages
Email sequences
Convert more visitors into demo bookers with website copy that uses proven persuasion frameworks, buyers’ psychology, and user experience knowledge.
Get more return from your paid media spend with landing pages tailored to specific buyer personas, use cases, and downloadables.
Nurture sequences to help your sales team close the deal. Plus, onboarding and retention sequences to ensure customers get the most value after they do.
Full website revamps
Convert more visitors into demo bookers with website copy that uses proven persuasion frameworks, buyers’ psychology, and user experience knowledge.
Landing pages
Get more return from your paid media spend with landing pages tailored to specific buyer personas, use cases, and downloadables.
Email sequences
Nurture sequences to help your sales team close the deal. Plus, onboarding and retention sequences to ensure customers get the most value after they do.
Once the copy is approved, we’ll collaborate with your design team to ensure
the copy and design work well together to drive conversions.
Don’t have a designer?
We’re happy to bring in a trusted partner.
Once the copy is approved, we’ll collaborate with your design team to ensure the copy and design work well together to drive conversions.
Don’t have a designer?
We’re happy to bring in a trusted partner.
“We were looking to roll out a new website that was compelling to our target audience with copy that would help us stand out in the market.
Kayla was very thoughtful in all the research she did to frame the messaging, it was all quite well-informed. In the end, we accomplished our goal of telling our story and making a clearer value proposition.”
Eric Dy, Ph.D.
Co-founder, Bloomlife
As you drive traffic to your site, talk to customers, and see what moves deals forward,
we offer ongoing copywriting and conversion-rate optimization support to
improve message resonance and ROI over time.
As you drive traffic to your site, talk to customers, and see what moves deals forward, we offer ongoing copywriting and conversion-rate optimization support to improve message resonance and ROI over time.
From DNA analysis to 3-D spine scanning software and sales team enablement, no product is too complex.
Work with a team who understands how to distill technical features into value propositions
that resonate with both technical and non-technical audiences.
10x the industry conversion rate
for health & wellness websites
Rosy Wellness
3,019% ROI
from a sales campaign
Aware Health
3x demo bookings & millions
in pipeline within 3 months
Healthcare SaaS
“We started working with Kayla because we wanted our brand to have a clear voice and tone while also communicating our messages effectively. We were looking for increased clarity in communicating our value proposition during a time of transition. Kayla is extremely organized, prepared, and proficient. Because of her preparation and skill, her work product needed minimal editing, which is unusual in a relationship like this. The end result was increased efficiency, clarity, and confidence in our messaging and copy.”
Lyndsey Harper, MD
Founder of Rosy Wellness, Inc.
“It’s great to have someone external come in to help us sell our vision. Working with Kayla has been a very easy and smooth process, with a quick turnaround. She’s brought a consistent, professional message and voice across our website and platform.”
Joe Morse & Booker Woodford
Founders, emote Care
“Kayla is phenomenal. She’s extremely strategic, communicative, and organized, and I’ve been deeply impressed with her range of skill sets, from branding to copywriting. She comes up with sharp ideas and goes above and beyond, always coming in with great insights and questions. I know I can trust her to do every project thoroughly and superlatively without having to worry about needing to follow up; once I hand her something, it’s as good as done. It’s been a joy to work with her, and any team would be lucky to have her.”
Alicia Lui
Head of Product, Econa
“I’ve outsourced several projects to Kayla and her know-how, flexibility, and enthusiasm are what keeps us hiring her for more work! The communication with her is straightforward and she perfectly understood our needs and expectations. Kayla is a fantastic and creative copywriter and helped us with our voice and messaging guide and copy for our website, landing pages, email flows, and product. If you have a chance to work with Kayla, I say go for it! You will have a great experience. I am looking forward to working with her again.”
Lena Jäckle
Head of Marketing, LEVY Health
“We were looking for someone to help us improve our tone of voice and in-app copy, and Kayla came highly recommended by colleagues. I loved working with her! She easily understood the task, delivered great results, our users praised the new copy, and she got it done in one iteration with no edits required.”
Victor Stepanov
Head of Growth, Pora AI
“Collaborating with Kayla has been an absolute pleasure. Her knack for crafting engaging copy across our app, website, and emails is unmatched. Every project she tackles was delivered flawlessly, capturing our brand’s essence with a perfect blend of conversational and empowering tone. Kayla’s work not only saves time but consistently exceeds expectations. I wholeheartedly recommend her for anyone in need of a talented and reliable health copywriter.”
Susanne Knoll
Head of Content, Aware Health
“My website was deterring clients. I needed help presenting my brand in a more professional way to bring clients in while still keeping my voice and company vision.
I found the experience working with Kayla to be thoughtful, thorough, and easy. She helped me define my brand identity, which has been really helpful in conversations with my employees and clients.
Clients have mentioned they specifically booked a call because of my website copy. I can’t wait to work with her again!”
Zoe Blake
Owner, Zoe Blake and Co Instruction
“I hired Kayla to write my website for my new business, as I couldn’t find the best way to word what I wanted to say in order to attract my target audience. I was looking for a sleek and engaging website with the correct wording to lead people to buy. Working with Kayla was a great experience! She was patient, understanding, and open to make adjustments when needed.
She was professional and detailed every step of the way. I loved the video she sent with the website walkthrough. It was just easy and professional.”
Boulos Shakkour
Founder, TourMinded
“I first connected with Kayla because of her clear experience and expertise in the health tech industry. I was looking for a copywriter who could write strong, crisp conversion copy. What I got was even more than that!
I collaborated with someone who brought her own strategic insights to each conversation and was a joy to work with. Kayla brings professionalism, flexibility, and a unique point of view. Our clients were pleased with all the results and we have many more projects with her name on them.”
Defne Gencler
Founder, Laurel Leaf
“We were looking for someone with expertise in women’s health, because our solution, HelloGina, is about painful intercourse. Kayla gets it.
She deeply understands the importance of language and helped us pin down our message in a culturally resonant way.
She knows how to handle ambiguity and always has a solution on hand. Thank you for helping us turn our vision into a reality!”
Daphne Petrich
Senior Business Development Manager, HelloBetter
“I wanted to find a copywriter with niche expertise in the healthcare space. I know that I’m too close to my copy.
Kayla provided that outside perspective and kick in the pants that I needed which was really valuable – particularly for nailing down my value prop and hero section. That was a major hurdle that I couldn’t do for myself, because you can spin your gears forever trying to nail that, so I really appreciated the help.”
Joe Hader
Founder, Preframe
“We were looking for a copywriter to help us create sensitive and effective content to enhance product conversions and deliver educational medical information to our users. We’re extremely satisfied with Kayla’s work and our users have given great feedback regarding the tone of voice and the clear content we deliver.
We love Kayla’s great communication and ownership over tasks, the fact that she always submits tasks on time, her great medical knowledge and research skills, and clear understanding of communication strategies.”
Nesma Amin
Head of Product, LEVY Health
Reach out to schedule a free, 30-minute discovery call with Kayla.
A playbook to rally people around the problem you solve.
And how Zocdoc does it right.
How Bloomlife gets the “yes”.
A playbook to rally people around the problem you solve.
And how Zocdoc does it right.
Stop blending in. Win more deals.
Be the first to know when we release new strategic product marketing content and case studies.
Be the first to know when we release new strategic product marketing content and case studies.
Product Marketing Hub helps B2B tech brands stand out in crowded markets and win more deals through strategic positioning, messaging, and copywriting. In other words, we help companies tell their story in a way that makes their best-fit clients instantly understand why their product matters and want to buy it.
Weeks 1 & 2: We interview company stakeholders, talk to customers, and conduct competitor analysis to uncover your brand’s USP.
Week 3: We run two collaborative workshops with leaders from marketing, product and sales where we present our research findings and align on your value narrative and competitive advantage.
Week 4: You’ll get a compact presentation with your positioning, core messaging, and storytelling narrative that your team can rely on as your single source of truth. So sales teams can confidently articulate your value – and messaging stays consistent across sales, marketing, and customer conversations.
Once your positioning and messaging strategy is final, we’ll help you turn it into high-converting website, landing page, and email copy.
You will get a compact presentation including:
Website and email copy is delivered in a Google Docs wireframe, so it’s ready to hand over to design.
We have 20 years of combined marketing experience working with technology companies and have no problem translating complicated technical features into compelling messaging that resonates with both technical and non-technical audiences.
Our product marketing consultancy is best for growing B2B tech brands who have established product-market fit and are scaling commercial efforts. If your company is pre-seed or very early stage and does not have customers yet, we aren’t the best fit to support you.
Growing B2B healthtech brands choose to work with Product Marketing Hub on their positioning, messaging, and copywriting because of our deep expertise in the tech industry, collaborative, research-backed process, high standard of excellence for our deliverables, and proven results. (check with About page)
At Product Marketing Hub, we hold ourselves to a very high standard and never deliver anything that sounds generic. Every word is chosen with precision, data, and psychology to give you the best results. We only take on a small handful of projects at once to give your brand our full attention and do not hand off work to outsourced or junior talent.
Yes! Customer research is the cornerstone of our positioning and messaging strategy process for B2B tech brands. Customer surveys and interviews are always included because your customers are the best ones to help us understand your product’s real value.
While we highly recommend conducting customer interviews before crafting your messaging, we understand that it’s not always possible. In those cases, we lean more heavily on online voice-of-the-customer research. In any case, we always talk to the people on your team who are closest to your customers (sales and customer success).
We do not work on website copy before going through a strategic messaging and positioning process. If you rush to get your website out without doing this strategic groundwork first, it won’t be as strong as it could be. If you want to launch your site within a couple of weeks, we aren’t the best fit to support you.
Kayla would be happy to answer them on a free 30-minute discovery call.